Billing & plans
The 60-day trial, pay-now Subscribe, and €79 + peak-MRR packs.
Free trial
The 60-day free trial starts when you connect Stripe. Live recovery is on, and you do not need a card. It is granted once per Stripe account.
Before you connect, Settings → Billing shows the €79 / month Premium plan with a Not started badge. The only action is Connect Stripe.
After you connect, the same screen shows the trial end date and Subscribe. Sequences that Stripe starts during the trial still send. Enroll stays on Unpaid, Leaving, and Win-back, but it is locked until you pay.
You get reminder emails 7 days before the end, the day before, and when it ends.
Subscribe = pay now
Subscribe ends leftover trial days. They are not credited.
Stripe charges immediately: €79 plus capacity packs from your live Connect MRR at that click — not the peak you reached during the trial. The sidebar badge switches from Trial to Premium.
Premium unlocks Enroll (mass-start a sequence on a backlog) and SMS. Recovery that Stripe starts itself works on both trial and Premium. SMS are billed by your Bird account, not by churnhook.
The days left on the trial disappear when you Subscribe. The first charge is €79 plus packs from live MRR today.How you are billed
Two charges, two months — not a double bill for the same month.
| When | What you pay | Packs come from |
|---|---|---|
| Subscribe (today) | €79 + packs | Live Connect MRR right now |
| Next month (Stripe renewal) | €79 + packs | The highest daily MRR between Subscribe and that renewal |
| Later months | €79 + packs | The highest daily MRR of that month |
Example: live MRR is €120,000 when you Subscribe. That is two packs, so you pay €177 today. If you stay around €120,000, the next invoice is also €177 — that is month 2, not a second bill for month 1.
If MRR grows after Subscribe, month 2 uses the peak reached in that window (for example €180,000 → €226). If it drops, month 2 still uses the peak, not the last day.
Packs shown during the trial are an estimate of €0. They are never invoiced unless you Subscribe.
| Live / peak MRR | Packs | Monthly total |
|---|---|---|
| Up to €50,000 | 0 | €79 |
| €50,001 – €100,000 | 1 | €128 |
| €100,001 – €150,000 | 2 | €177 |
| Each extra €50,000 | +1 | +€49 |
Live MRR is the sum of your active Stripe subscriptions, as monthly amounts. With several currencies, only the largest one counts.
There is no commercial email quota.
Settings → Billing
Only owners can connect Stripe, subscribe, or manage billing. Members can view the tab.
The screen shows, top to bottom: the Premium plan and its status, this cycle’s Stripe MRR and peak, the estimated next invoice, then the last two paid periods.
- On trial after Connect: Subscribe (the amount on the button is today’s charge).
- After a scheduled cancel: Resume subscription (one click). Manage billing stays available as an outline.
- After a failed card: Update card. Manage billing stays outline.
- Otherwise: Manage billing opens the Stripe customer portal (card and cancellation). Pack quantity is calculated automatically.
If you cancel, the status badge shows Ends plus the last paid day, and the plan line says Premium until that date. The next-invoice estimate is hidden — that month is already paid, and there is no closing pack invoice. History lists paid Stripe invoices only.
Going over €50,000 MRR mid-cycle never pauses recovery. The next invoice simply reflects the peak reached.
When the plan lapses
| Situation | Recovery emails | Then |
|---|---|---|
| Your card fails | Stay on for 14 days | Then they pause. Update card to keep going. |
| The 60-day trial ends without Subscribe | Stop on that date | Reminder emails go out before and on that day. |
| You cancel in the portal | Stay on until the date you already paid | No extra pack invoice at the end. Resume subscription if you change your mind before that date. |
If the original 60-day trial from Connect is still running when that paid period ends, you return to Trial until that date. Enroll locks again. Live recovery stays on until the trial ends.
After emails pause, the dashboard stays open. About 30 days later, Stripe lists can go stale. Force a resync on Settings → Stripe waits until you subscribe again.
Paying or subscribing turns recovery back on the same day. Then Force a resync to refresh Unpaid, Leaving, and Win-back, and Enroll for anyone missed. churnhook does not send the gap automatically.
Your Stripe connection stays. We do not disconnect the account.
The template assistant blocks with a link back here while recovery emails are paused.